Kumho and America's Tire Score Big with Lakers FansJan 17th 2012
Rapid fire basketball action is in store for Lakers fans with the start of this year's NBA season and Kumho Tire USA and America's Tire joining forces to make sure Lakers fans don't miss a beat. Kumho Tire returns to the hardwood for their second season as the Official Tire of the Los Angeles Lakers and has added America's Tire to the starting line-up. Kumho and America's Tire are serving up a slam dunk deal with a chance to win free Lakers tickets and a $50 American Express prepaid reward card with a Kumho Tire purchase at any of the 51 participating America's Tire stores in Southern California. Lakers fans score a winning combination!
The retail promotion will feature a weekly sweepstakes for free Lakers tickets, with at least one winner coming from each one of the 51 participating America's Tire locations every week. America's Tire Regional Vice Presidents Al Hatfield and Todd Richards anticipate great fan participation during the promotion. "We hope Lakers fans are as excited as we are about this great offer. Free tickets, and great savings on excellent Kumho tires - it's a win-win for everyone. We hope to make a lot of new friends during this time." All Lakers' fans have to do is visit their nearest America's Tire location, which they can locate at www.KumhoTireUSA.com/lakers, fill out the in-store entry form and drop it in the submission box. Every week winners will be notified via email and receive a unique password from Kumho Tire to redeem their 2 free Lakers tickets from Ticketmaster Online to attend a Lakers home game. The promotion will run from January 15th to March 31st for the last 20 home games of the season. 2,000 total tickets will be distributed which equates to 1,000 winners!
In addition to this amazing chance to score, Kumho and America's Tire will also be offering a $50 American Express branded prepaid reward card with the purchase of a set of Kumho Ecsta 4X or Ecowing KH30 All-Season tires. The $50 prepaid reward card offer will be valid on purchases made between January 15, 2012 and Aprirl 26, 2012.
Media support for the retail promotion includes in-store point of purchase materials, online advertisements including Facebook, in-game mentions on KCAL Channel 9 television, in-arena PA announcements, in-game mentions on 710 ESPN sports radio and 1330 ESPN Deportes sports radio (Spanish language), season-long exposure on the Lakers.com home page and more!
"We are excited to kick off this NBA season with the Los Angeles Lakers and America's Tire. Leveraging our high-profile sports marketing properties to increase brand awareness, sell more Kumho tires and build more excitement for Lakers fans is our goal for 2012," said Rick Brennan, Kumho's VP of Marketing.
"The Lakers look forward to continuing our successful sponsorship with Kumho Tire and are also pleased to welcome America's Tire as a Lakers' sponsor this season," said Tim Harris, the Lakers' Senior Vice President of Business Operations/CMO. "This retail promotion should prove to be a great vehicle for providing our fans with a chance to see a Lakers home game in-person."
Founded in 1960, Kumho Tire has a 50 year history of innovation in management, technical development and environmental awareness that has positioned the Company as one of the world's top 10 tire manufacturers. Distributed in 160 countries, Kumho is dedicated to providing a top quality driving experience to consumers throughout the world. Headquartered in
ABOUT America's Tire
America's Tire, based in Scottsdale, Arizona, is America's largest tire and wheel retailer. The company currently operates more than 800 stores across the country. In 2010, the America's Tire marked its 50th year serving customers as their trusted tire retailer in local markets across the U.S. America's Tire also sponsors NASCAR Nationwide Series and Formula D racing. For more information about America's Tire visit http://www.americastire.com